Story of Weaving:

The handloom fabric is a type of fabric that is woven using hand operated looms. Two sets of interlacing yarns, the warp (length) and weft (width), are woven on a loom hand-operated by weavers. These looms do not use electricity. Human handling lends the fabrics a unique feel and renders the fabrics more value. The resultant fabric is softer, more durable and much more comfortable than machine-made fabrics. Handloom cotton is more breathable and thus feels lighter in summers and provides more insulation in winters. The dyeing process also becomes easier for handloom cotton as the colour penetration is substantially more. Hues are absorbed better thus look resplendent on handloom cotton.

The art of hand weaving is labour intensive and takes a longer time. But, the beauty it adds to the fabric is priceless. Choosing handloom cotton supports the rich weaving heritage of India and lets the weavers carry on the precious art-form to the future generations as well.