BIJU GEORGE – Translating Visions & Dreams into Actions

Art in various forms is abundant in a culturally diverse country like India. Traditional art forms practiced in all corners of the country are valued worldwide for their uniqueness. Biju George, Managing Director at Puthussery Projects... is working on making cultural and traditional handicrafts of Kerala available to the masses. A company holding on to values derived from family, Puthussery Projects is showcasing the traditional handicrafts on its e-commerce platform to be appreciated and valued by a wider audience. Read More

Internationalizing Indian Ethnicity – Graamyam by Rakkee Thimothy and Biju George

“Traditions are the guide posts driven deep in our subconscious minds. The most powerful ones are those we can’t even describe, aren’t even aware of” – ‘thus spake Ellen Goodman’, the Pulitzer winning Am...erican journalist. Something got ignited in the minds of the entrepreneur Biju George and Economist Rakkee Thimothy when they were on a leisurely trip across Kerala. The duo was looking for adventure and fun, but the voyage helped them re-discover their roots and connected them to their deep sub conscious passion for ethnic Indian culture and traditions – and Graamyam was born. Read More

Meet the social entrepreneur couple working with women of ethnic communities in Kerala

Rakkee Thimothy co-founded social enterprise Graamyam with her husband, Biju George, in 2020. The couple work with five craft communities in Kerala, and aims to elevate the livelihood of women craftspersons in the ...region. In her decade-long career as a labour economist, Rakkee Thimothy often came across workers in the informal sector, and was disheartened to see their employment conditions.  She was especially moved by the stories of craft communities across India, who largely struggled for a livelihood.  “I felt this urge to do something to improve the reach of Indian craft products. I felt if they were available in the global market, it would really change the lives of rural craftspeople,” she says in a chat with HerStory while attending the Kerala Startup Mission’s Women’s Startup Summit held recently in Kochi. HerStory was the media partner for the event. Read More

Ethnic Kerala goes Global – Graamyam by Rakkee Thimothy and Biju George

Graamyam is defining those fine details of Indian ethnicity and making it global. India is one of the oldest civilizations in the world and Kerala, the God’s own country has been a cultural citadel of India for thousands of y...ears. Graamyam is an artistic endeavor by an IT professional turned entrepreneur named Biju George and his spouse Rakkee Thimothy, an eminent labour economist. When information technology and economics met, a love for Indian ethnicity was born. They are passionate about chronicling the narratives of indigenous cultures and also help these ancient cultural practices sustain themselves by creating a favorable economic eco system. Through the confluence of the entrepreneurial and business skills, with the indigenous crafting skills of artisans, Graamyam is taking a confident strong step into the international arena. Read More

Rounding up revival. Kerala is famous for its quaint villages that still live in the scent of traditional art and craft.

KOCHI: Handlooms and handicrafts of Kerala always enthralled Biju George Puthussery. This love culminated in the formation of Graamyam, a brand that closely works with traditional ...artisans to revive their dying art and craft. Kerala is famous for its quaint villages that still live in the scent of traditional art and craft. Kuthampully, Balaramapuram, and Chendamangalam, famous for their handlooms, tell the tales of a community through many lifetimes. Weaving is, however, one of the many forgotten forms of art in Kerala. Read More

‘Graamyam’ forays into more avenues such as home-decors, kitchenware and stoles to help the indigenous craftsmen

Wayanad: ‘Graamyam’, the unique platform that has been serving and nurturing the dreams of thousands of craftsmen from tribal communities across the country by selling and marketi...ng indigenously made products at an affordable price and customized needs are now foraying into new avenues such as home decors, kitchenware, tableware and accessories. The new initiative headed by Rakkee Timothy, the founder of the platform and co-founder Biju George, has already begun receiving good response from nine indigenous communities from the southern states of Kerala, Karnataka and Andhra Pradesh. Read More